Case Study: LJ Hooker
How LJ Hooker Corporate Built a Culture Geared for Growth
Client: LJ Hooker Corporate
Industry: Franchising
History: Founded in 1928
Size: 150 employees
CEO: George Chmiel
Engagement: 2012 - 2014
ROI at a Glance
A team with strong disciplines to build business units
Improved communication and understanding throughout the business
Better team unity with a focus on cultural development
Clear functional structures to manage work within the business
The ability to structure customer base and services based on business cycles
Growing one of Australia’s Most Recognised Brands (problem)
With a long history of being one of Australia’s oldest and most well-known brands, LJ Hooker was very familiar with growth and change. However, building the platforms — in terms of process and people — to take full advantage of their Corporate division’s next phase of growth was proving a challenge.
No Part of the Business Untouched
Other leaders throughout LJ Hooker had previously worked with Stellar and experienced outstanding results. As a result, the Corporate division was keen to have Chris and his team work with them on projects to build more efficient processes and a stronger culture.
The projects touched almost every area within the division, including:
Revenue generation
Leadership coaching
Executive management
Culture
Channel management
Business cycles
Communication
Functional structures
A Strong Culture for Strong Returns
Using methods like “Think, Feel, Know”, Stellar was able to greatly strengthen communication within the business. Cultural mapping increased team unity and discipline, while an understanding of business cycles and revenue better allowed LJ Hooker to structure their offerings in a more client-centric manner.
“Our experience with Chris and the team has been very positive. Chris has been
welcomed into our business as one of our team and our staff really connected with him. This made all the difference to their learning and adoption of the coaching frameworks. We have team members who’ve worked and trained all over the globe in some of the world’s most recognised organisations and they have said the coaching they’ve done with Chris was more valuable than anything else they’d experienced in their careers.”
